Experience & Projects
Global Social Media Strategy for Insurance Brokerage
Challenge: Over 80 fragmented LinkedIn handles diluted brand identity and audience engagement.
Solution: Rationalized the accounts into one cohesive global handle, developed a comprehensive social media and audience strategy, and conducted a vendor analysis for social media management tools.
Results: Streamlined brand presence and rolled out Sprinklr globally, enhancing team efficiency and audience interaction.
DivTech.com
Challenge: Fragmented and outdated website content hindered user experience, search visibility, and audience engagement.
Solution: Conducted a content audit, developed user personas, repurposed and optimized existing content for SEO, and collaborated with UX/UI teams to improve navigation and integration.
Results: Enhanced user engagement and search visibility, with streamlined content driving better conversion and usability.
Content Marketing Center of Excellence
Challenge: Excessive content waste and inefficiencies across marketing teams.
Solution: Built a centralized content marketing framework and optimized production workflows.
Results: Reduced content waste, streamlined production, and delivered consistent, audience-relevant campaigns.
Talent Attraction Strategy Development
Challenge: Disconnected recruitment messaging and limited candidate pipeline.
Solution: Created a recruiting toolkit and established talent messaging pillars with leadership collaboration.
Results: Improved candidate experience and increased pipeline quality.
Multinational Cosmetics Company
Challenge: Fragmented content lifecycle processes across three global brands.
Solution: Designed end-to-end workflows and a roadmap to optimize creative asset development.
Results: Boosted process efficiencies and improved team collaboration.
Membership-Only Retailer
Challenge: Slow campaign delivery and underutilized project management tools.
Solution: Defined "Ways of Working" for 100+ marketers, drove Wrike adoption, and optimized workflows.
Results: Increased campaign speed to market and maximized tool ROI.
Hyperlocal News Website
Challenge: Establish a digital news site in a competitive local market.
Solution: Launched the site, implemented innovative audience outreach strategies, and curated multimedia content to engage readers.
Results: Grew to 45,000 unique visitors per month in just six months, achieving over 50% audience penetration through effective use of Facebook and Twitter.